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Tom Brady shared a shirtless photo on social media

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The photo has gone viral

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Rob Gronkowski reacted to the photo

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Gronk criticized the placement of Tom's hand in the photo

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Gronk advised Tom to "show the package"

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The photo was part of a marketing campaign for the "Brady Brand"

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The campaign was recreated after a tweet promoting the images received 40,000 likes

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Gronk joked that everything looks good "beside his hand placement"

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Gronk described the photo as uncharacteristic of Tom

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Despite this, Gronk said "that's what we love about Tom"