Mattel will relaunch the iconic franchise Barney & Friends In 2024 

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The renowned Barney franchise will be relaunched by Mattel

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The Barney brand will span television, film, and YouTube content, as well as music and a full range of kids’ products

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Mattel will launch a brand-new animated series featuring Barney and friends in 2024

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The series will be created for preschool kids and co-produced by Corus Entertainment’s Nelvana

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The new animated series will feature music-filled adventures centered on love and community

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Mattel's strategy is to relaunch heritage franchises from its IP portfolio

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Mattel has successfully brought back Monster High and Masters of the Universe in recent years

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Barney's message of kindness and love has lasted the test of time

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The new series aims to inspire the next generation to listen, care & dream big

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