M&M’s the beloved candy brand has announced that comedian and actress Maya Rudolph will be the new face of their brand. Rudolph a lifelong lover of the candy will be featured in the company’s Super Bowl ad airing on February 12th.
Thank you for reading this post, don't forget to subscribe!While details of the ad are being kept under wraps Rudolph has teased that there will be “lots of fun” moments incorporated. The partnership between Rudolph and M&M’s is being touted as a “very fun pairing” by the actress.
The decision to bring on Rudolph as the brand’s spokesperson comes after a recent change to the design of the candies which caused a bit of controversy and sparked a series of memes online. In response M&M’s has decided to take a pause from using their spokes candies and is looking to find a spokesperson that America can agree on.
Rudolph will hold the title of “Chief of Fun” at M&M’s and will work with the company to “create a world where everyone feels they belong.” The ad is expected to be one of the conversation-starting moments of the Super Bowl and follows in the footsteps of other successful Mars-owned brands such as Snickers that have had top-rated Super Bowl commercials in the past.
details about the ad and Maya Rudolph’s involvement in the campaign.
The ad will showcase Maya Rudolph’s comedic talents as well as her ability to connect with audiences on a personal level. The ad will be set in a fantasy world where M&M’s candies come to life and interact with Rudolph. The ad will also feature some of the most iconic M&M’s characters including the Red and Green M&M’s.
Rudolph’s role in the campaign will go beyond just the Super Bowl ad. She will also be featured in a series of digital and social media content as well as point-of-sale materials. The campaign will also include interactive elements that allow consumers to engage with the brand in new and exciting ways.
The partnership with Maya Rudolph is a strategic move for M&M’s as they aim to connect with audiences on a more personal level and create a sense of fun and belonging. Maya Rudolph’s popularity and her ability to connect with audiences across generations make her the perfect fit for the brand.
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“Maya Rudolph is the ultimate Chief of Fun and we’re thrilled to have her join the M&M’s team” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Her comedic talent, relatability and ability to connect with audiences make her the perfect spokesperson for our brand. We can’t wait for everyone to see her in action in our Super Bowl ad and beyond.”
The ad is set to air during the Super Bowl on February 12th and the campaign is expected to run throughout the year. It is sure to be a hit with audiences as the brand and Maya Rudolph bring a new level of energy and excitement to the M&M’s brand.
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:FAQ:
Q: When will the M&M’s Super Bowl ad featuring Maya Rudolph air?
A: The ad will air during the Super Bowl on February 12th.
Q: What will the ad be about?
A: The ad will showcase Maya Rudolph’s comedic talents as well as her ability to connect with audiences on a personal level. It will be set in a fantasy world where M&M’s candies come to life and interact with Rudolph. The ad will also feature some of the most iconic M&M’s characters.
Q: Will Maya Rudolph be the permanent spokesperson for M&M’s?
A: The campaign featuring Maya Rudolph is expected to run throughout the year but it is unclear at this time if she will be the permanent spokesperson for the brand.
Q: How does Maya Rudolph fit into M&M’s campaign to connect with audiences on a more personal level and create a sense of fun and belonging?
A: Maya Rudolph’s popularity and her ability to connect with audiences across generations make her the perfect fit for the brand. Her comedic talent, relatability and ability to connect with audiences make her the perfect spokesperson for the M&M’s brand.
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Q: Will there be more digital and social media content featuring Maya Rudolph?
A: Yes there will be a series of digital and social media content as well as point-of-sale materials featuring Maya Rudolph as part of the campaign. The campaign will also include interactive elements that allow consumers to engage with the brand in new and exciting ways.
Q: Will the ad feature any new M&M’s candies or flavors?
A: It is not specified in the information provided if the ad will feature any new M&M’s candies or flavors. The ad will focus on showcasing Maya Rudolph’s comedic talents and her ability to connect with audiences rather than introducing new products.
Q: How can consumers interact with the campaign?
A: The campaign will include interactive elements that allow consumers to engage with the brand in new and exciting ways. These elements may include social media contests, online games or quizzes or other interactive experiences. The specifics of these interactive elements have not been announced yet.
Q: Will there be any other promotions or discounts related to the campaign?
A: It is not specified in the information provided if there will be any other promotions or discounts related to the campaign. However consumers can keep an eye out for any special offers or discounts that may be announced closer to the Super Bowl.
Q: Is this the first time M&M’s has used a celebrity spokesperson?
A: No M&M’s has used celebrity spokespeople in the past such as Christina Applegate and Jackie Chan.
Q: Will the ad be available online after it airs during the Super Bowl?
A: It is likely that the ad will be available online after it airs during the Super Bowl. M&M’s may post the ad on their website or on their social media channels for viewers to watch again.